
How a master’s thesis on cats turned into a successful business that bridged a market gap
Starting a business often begins with identifying a gap in the market or pursuing a passion. For Anneleen Bru, founder of Felinova, it was both. She is a trailblazer in the world of feline behavior counseling, having dedicated over 16 years to making cats happier and keeping them out of shelters. Anneleen founded Felinova in…