Just a few years ago, businesses that wanted to accept card payments had little choice but to go through traditional banks for their card machines. Today, the landscape has changed dramatically. A wave of fintech companies has made modern payment solutions more accessible, especially for small businesses. Among them, myPOS stands out as a leading…
Ever had a card payment fail with nothing but some numbers and letters flashing on the POS screen? Don’t worry – those are payment error codes. They might look like random digits, but these codes can actually tell you a lot, if you know how to read them. Some issues are temporary (a soft decline…
The digital transformation in the travel industry is a fact that can’t be neglected by companies in this sector. This gradual transformation is changing the way travellers plan, book, and experience their journeys. Powered by the integration of digital technologies and platforms in different parts of the travel and tourism sector, digital transformation enables travel…
The retail digital transformation is here and most importantly – it’s here to stay. Emerging technologies are inevitably shifting the eCommerce arena, transforming the ways consumers think and behave when shopping online. Data-driven decision-making is more important than ever in the retail industry, in a world where a seamless shopping experience is at the core…
Major retailers around the world are now relying heavily on curbside pickups. Although this is not a new retail service trend, it has skyrocketed in popularity since the COVID-19 pandemic, when social distancing was a must. Projections indicate that by 2026, UK click-and-collect orders will surpass £45 billion in value. But what is curbside pickup,…
“Crafted with love, rooted in tradition” – this is the motto of Prisoe Winery. The winery is located near the Black Sea, in Bulgaria – a country with a millennia-old winemaking heritage, with sun-soaked vineyards and rich soils. For the Baltajiev family, their winery is not just a place where wine is made – it…
You work hard for your money. So, the last thing you want is to have it fall into the wrong hands. Unfortunately, having a credit or debit card doesn’t prevent theft of money. Fraudsters today are increasingly sophisticated and can get your card details through a process called card cloning, using your money as if…
One of the core aspects of running a successful business is setting the right price for your products or services. Among other pricing strategies that you can choose from, premium pricing is the one that stands out in the world of luxurious and prestige brands. In the following sections, we explore everything you need to…
Choosing the right pricing strategy is one of the most fundamental aspects of business success. It can position you competitively in the market and enable you to attract new customers, boost sales, and enjoy better profit margins. One of the frequently used pricing strategies today is the promotional pricing strategy. In the following sections, we…
Setting the right prices for your products or services is fundamental to long-term success. Your pricing strategy can influence consumer behaviour and purchasing decisions, which can, in turn, increase sales. One popular pricing technique businesses use is psychological pricing. This strategy taps into consumer psychology by setting prices that appeal to emotions, instincts, and subconscious…
In a competitive business environment, adjusting your pricing strategy—whether you’re a new business or an established company—starts with observing competitors. Analyzing data and understanding your competitors’ price points help you set competitive rates, attract more customers, and boost sales. In the following sections, we take a deep dive into competition-based pricing – an approach that…
Choosing the right pricing strategy can shape how well your business attracts customers, gains competitiveness, and develops in the future, especially if you’re a new market entrant. One of the available pricing techniques that companies can rely on is penetration pricing – a strategy that includes introducing a new product or service at a very…
One of the best ways to stay competitive in an aggressive business environment is through attractive, yet rewarding pricing. Dynamic pricing is one of the pricing models that have gained popularity in recent years, opening up new opportunities for companies to adjust prices based on real-time conditions. In the following sections, we explore dynamic pricing…
When starting a new company or launching a new product, one of the most fundamental components of your business strategy will be market research. Market research consists of many different aspects, including competitive research or competitive analysis. By understanding what competing brands are offering and how they’re positioning their products or services, you can gain…
Today, customer preferences and shopping expectations are centered around convenience and personalization. For businesses, this means going beyond omnichannel to truly offer a seamless shopping journey that will keep consumers coming back. This is where unified commerce stands out as a retail strategy that integrates all sales channels and backend systems into a single, centralized…
