As a business owner, you’re juggling a lot—finding new leads, keeping existing customers happy, and making sure every pound you spend is worth it. But here’s a question: are you focusing your sales and marketing efforts on your most valuable customers—those who will bring the highest revenue to your business? That’s where understanding customer lifetime value (CLV) can make all…
In modern times, we often hear the term sustainability. It is used in a wide variety of topics – from people’s everyday sustainable life to business and corporate sustainability. Ecological limits are a hard topic to talk about head-on. But it is becoming more and more apparent that without everyone’s help in reducing negative environmental practices,…
In an era dominated by mass production and cheap goods, some businesses stand out by creating something truly special – capturing the essence of craftsmanship and artistry. Bul Art Glass is one such place – a workshop where the magic of Christmas thrives year-round, enchanting visitors of all ages from across the globe. Nestled in…
Laura Jamieson, a fourth-generation physiotherapist in the UK, is redefining client rehabilitation at her practice, Performance+Recovery. Inspired by her mother and late grandmother – both physiotherapists – Laura always knew physiotherapy was her calling. After nearly a decade working with the NHS, elite military, firefighters’ rehab centres and private practices, she felt compelled to start…
Small towns have a unique charm and friendly vibes. The pace of life is slower and the stress of the big cities doesn’t follow suit. If you’re an individual who is independent and doesn’t want to work a nine-to-five job but you like the appeal of small towns, then considering opening your own business is…
Hidden in a cosy neighbourhood, The Key Beer Bar captures the spirit of a traditional English pub, leaving a mark on many of its visitors. Known for its 28 taps of draft beer, the bar is one of a kind in the city and stands out for two main reasons: its cold storage rooms for…
Suppose you’re passionate about retail and are considering a new business venture. In that case, chances are you’ll find yourself at a familiar crossroads – brick and mortar vs eCommerce. Although online and offline retail are part of the retail landscape, they are unique and characterised by specific features. Understanding how online and physical stores…
Starting your own business is an exciting and tempting opportunity that can help you achieve financial freedom and forget about your nine-to-five routine. However, the most common barrier to getting started is the initial investment required to launch a business. In the following sections, we offer a list of 18 low-cost business ideas with high…
Banks and financial institutions have their own language and terminology for communicating certain actions and transactions related to your bank account. One of these terms that is frequently misunderstood is a pending transaction. If you diligently check your mobile banking app or online banking to get an up to date picture of your account balance,…
Do you feel it’s time for your business to move to the next level and explore the opportunities hidden in foreign countries? Tapping into a new market can be extremely exciting and rewarding. However, it also comes with challenges and factors to consider closely. The following sections introduce 21 must-have elements of a smart market…
If you’re a business owner, making a distinction between customers and consumers is a must. These two groups of individuals relate and engage with your business in completely different ways. Acknowledging these differences and having a better understanding about what each group represents can help you craft better marketing messages, improve your sales, and overall…
It’s a Friday night in a lively pub. Groups of friends are laughing, sharing stories and making memories. Over in the corner, a VendNation photo booth, glowing with LED lights and the venue’s branding, catches their attention. Guests gather around, snapping photos and tagging the venue on social media, turning an ordinary night out into…
Shopping for daily necessities can be challenging when you work late or have a long commute, especially if you live in an area without nearby stores. Based in Verviers, Belgium, Nicolas Havetis offers a convenient payment solution for both consumers and retailers. He imports and customises vending machines that are popular and highly in demand….
As the world evolves, embracing technology and modern fundraising methods has become essential for charity organisations like Kiwanis International, which works in 85 countries. The mission of this global charity is to change the lives of children, and its local branches do that through community work, awareness campaigns and fundraising. The Icelandic chapter of Kiwanis…
Gross sales and net sales are sales metrics that are fundamentally important for business owners, sales managers, and investors alike. They represent essential insights into the business’s performance and, when analysed correctly, can help the company achieve its goals. In the following sections, we will discuss gross vs. net sales and explain each metric. We…
