Business Guide

What Is the Blue Ocean Strategy: Meaning, Steps, and Benefits

What Is the Blue Ocean Strategy: Meaning, Steps, and Benefits

In business, competition is often seen as inevitable. However, is it truly necessary? According to W. Chan Kim and Renée Mauborgne in the book Blue Ocean Strategy, the answer is no. Emphasizing value innovation, the blue ocean strategy expands industry boundaries and operates beyond the known market space, making competition irrelevant. The opposite perspective is…

Revenue Streams: Meaning, Types and Examples

Revenue Streams: Meaning, Types and Examples

Every merchant knows that in the business world, there are good days and slow days. Customer preferences can change in the blink of an eye, and the market landscape shifts just as quickly. That’s why relying on more than one revenue stream isn’t just a smart strategy—it can save your business. During slow months, changes…

What Is Revenue: Definition and Calculation Explained

What Is Revenue: Definition and Calculation Explained

There are various metrics used to measure a company’s financial health and performance, and one of the most important ones is revenue. Surprisingly, this metric is often confused with other financial terms, and not many business owners know how it’s calculated. Simply put, revenue is the money brought by a company from selling goods or…

Types of Business Models (and How to Choose One)

Types of Business Models (and How to Choose One)

No matter whether you’re the business owner of an existing company or are planning to launch your first business, there’s one thing that you won’t be able to succeed without – a business model.  In short, a business model represents a framework outlining how a company creates, delivers, and captures value. However, there’s much more to it. Having…

What Are Non-current Assets: Meaning, Examples, and Calculation

What Are Non-current Assets: Meaning, Examples, and Calculation

Assets are the most important resources a business owns, but not all of them are created equal. Understanding the difference between long-term and short-term investments is key to managing your finances effectively. While current assets are the resources your company owns and plans to convert into cash within a year, non-current assets are the backbone of your…

What Is Customer Lifetime Value and How to Calculate It

What Is Customer Lifetime Value and How to Calculate It

As a business owner, you’re juggling a lot—finding new leads, keeping existing customers happy, and making sure every pound you spend is worth it.  But here’s a question: are you focusing your sales and marketing efforts on your most valuable customers—those who will bring the highest revenue to your business?  That’s where understanding customer lifetime value (CLV) can make all…

How a family business manages the constant balancing act in the hospitality sector

Glocknerblick

Running a hospitality business has never been easy, and in today’s fast-changing world, the challenges are more complex than ever. With people growing more and more environmentally conscious, sustainability and eco-friendly experiences are brought towards the forefront. Having to adapt to evolving guest expectations while maintaining their identity, businesses in the sector face a constant…

Sustainability in Business: Meaning, Examples, and Importance

Sustainability in Business: Meaning, Examples, and Importance

In modern times, we often hear the term sustainability. It is used in a wide variety of topics – from people’s everyday sustainable life to business and corporate sustainability. Ecological limits are a hard topic to talk about head-on. But it is becoming more and more apparent that without everyone’s help in reducing negative environmental practices,…

25 Profitable Small Business Ideas for Small Towns

25 Profitable Small Business Ideas for Small Towns

Small towns have a unique charm and friendly vibes. The pace of life is slower and the stress of the big cities doesn’t follow suit. If you’re an individual who is independent and doesn’t want to work a nine-to-five job but you like the appeal of small towns, then considering opening your own business is…

Brick and Mortar vs Ecommerce: Pros, Cons, and Profits

Brick and Mortar vs Ecommerce: Pros, Cons, and Profits

Suppose you’re passionate about retail and are considering a new business venture. In that case, chances are you’ll find yourself at a familiar crossroads – brick and mortar vs eCommerce. Although online and offline retail are part of the retail landscape, they are unique and characterised by specific features. Understanding how online and physical stores…

18 Low-Cost Business Ideas with High Profit Potential

18 Low-Cost Business Ideas with High Profit Potential

Starting your own business is an exciting and tempting opportunity that can help you achieve financial freedom and forget about your nine-to-five routine.  However, the most common barrier to getting started is the initial investment required to launch a business. In the following sections, we offer a list of 18 low-cost business ideas with high…

Transaction Pending but Money Deducted: What Does That Mean?

Transaction Pending but Money Deducted: What Does That Mean?

Banks and financial institutions have their own language and terminology for communicating certain actions and transactions related to your bank account. One of these terms that is frequently misunderstood is a pending transaction. If you diligently check your mobile banking app or online banking to get an up to date picture of your account balance,…

21 Elements of a Smart Market Entry Strategy

21 Elements of a Smart Market Entry Strategy

Do you feel it’s time for your business to move to the next level and explore the opportunities hidden in foreign countries? Tapping into a new market can be extremely exciting and rewarding. However, it also comes with challenges and factors to consider closely. The following sections introduce 21 must-have elements of a smart market…