Summer is around the corner! While some people cannot wait to unwind on an exotic beach, enjoying cold drinks and sunbeams, others are gearing up for a busy season.
If you belong to the second group, we’ve put together a few tips that will help you get ready for the summer and make it the most profitable season yet!
Develop a successful marketing strategy
Running a seasonal business is not a piece of cake. It takes efforts and many sleepless nights. It requires much hard work to get anyone in the city talking about your beach bar or seafood restaurant. And it’s not easy to repeat last season’s success for another year and make your clients come back. That’s why you need a killer strategy!
So, get your creative juices flowing and find ways to advertise your seasonal business.
Having a social media presence is a must-have given the fact that the average person spends nearly two hours (approximately 116 minutes) on social media every day. So, make sure you post appealing content on the networks where your potential clients are, and use any occasion to interact with them.
Add eye-catching visuals and high-quality photos of your beach bar or restaurant to your arsenal of marketing weapons. That will help you tap into your clients’ emotions, stand out from the crowd and make your brand memorable.
Track your performance and make adjustments if needed
The summer season is moving quickly and you don’t have much time to make adjustments. You need to take quick decisions, but not at the expense of success. To be able to do that effectively, you should keep close tabs on everything happening in your bar or restaurant. Luckily, there are tools out there that can help you out.
For example, the myPOS mobile app allows you to keep track of all transactions and account activities. Having all the information at your fingertips will help you make business decisions anytime and from anywhere.
What’s more, with the myPOS app you can make bank transfers from the comfort of your phone, control your debit cards and payment terminals, and lot’s more.
Curious to find out more about the myPOS mobile app? Click here to learn more!
Hire more people to help
Need extra help? Don’t wait until the summer is in full swing. Make sure that you hire some extra hands before the season rolls around. Otherwise, you risk being short-staffed in the high season which will inevitably result in delayed orders, unhappy customers and demotivated employees.
The outcome? Fewer profits and bad reputation of your business which will last long after the summer season ends.
Use a robust payment solution to get paid
Long lines, waiting for change, inability to pay by card – these can really spoil the whole customer experience. The good news is that you don’t have to go through all this again because myPOS is here to help!
The myPOS payment terminals are light, mobile and can be carried around. That means that you can bring the sale wherever your clients are, whether by the pool or on the beach.
No matter how people want to pay – with a swipe, tap or a dip – you will be able to meet their expectations and provide a seamless and memorable experience at the same time. The myPOS payment terminals process card payments in seconds, without any delays or interruptions.
Here’s a summary of the top benefits that myPOS offers to bars, restaurants and other seasonal businesses:
- No rental fees. No contracts.
- Pay-as-you-use payment services. No subscription fees.
- Mobile and compact payment terminals at affordable prices – see the whole range here
- Acceptance of all major credit, debit cards and mobile wallets
- Free Business account where the money arrives instantly
- Free Business debit card and free DATA Card for mobile connectivity
Now when you know what it takes to make this summer busy season successful, roll up your sleeves and get to work. Good luck!
If you have any questions about accepting card payments, we can help! So, send us an email us at firstname.lastname@example.org.